As Microsoft offered a 30 day evaluation of their cloud based CRM solution, I signed up to see what capabilities it offered; primarily to see what enhancements it could bring.
The online product is extremely comprehensive, offering rich dashboards – it does make it very easy to produce good visual interpretations of data.
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| Microsoft Dynamics CRM |
The resource centre is useful for setting goals.
Microsoft also offer the CRM connector for Outlook, so I downloaded and installed – to track emails and contacts. However, this affected the performance of Outlook – taking up to 3 minutes to send and receive email – and longer to show appointment reminders. This really upset my workflow. I don’t think I am unusual in not using a desktop PC, I am working on a Dell laptop with 1GB of RAM and an Intel Centrino processor; a common setup for a mobile worker. After uninstalling, the performance returned.
So, my recommendation is if your organization wants a comprehensive CRM system with a shallow learning curve and a familiar graphical user interface – it does have an Office 2007/2010 “look and feel” - then the cloud offering is a great product with powerful features for management. I can’t recommend the Outlook connector as the capability trade off against performance isn’t worthwhile – maybe it would need more modern hardware and RAM and that adds to the through life cost.
I’m also sceptical about the overhead with most CRM systems – I believe the majority of the tools could be developed in Excel, and the processes could be managed within Outlook/Exchange. I think that for a decent Return Of Investment in procuring a CRM system has to be balanced against development of existing tools and the scale of the organization.
- Allan